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Efficient ad copy is: • Clear and concise • Aligned with consumer intent • Focused on benefits and value • Relevant to the keyword searched • Structured with strong calls to action • Optimised to stand out against competitors Good advertisement copy can enhance your Quality Score, a metric used by Google to examine how useful and appropriate your advertisements are. Continuous optimisation consists of: • Adjusting bids • Checking brand-new advertisement variations • Getting rid of low performing keywords • Including new keywords based on search term results • Refining audience targeting • Carrying out ad extensions • Examining budget plan allotment • Improving Quality Score • Preserving account structure These changes make your projects more effective over time. Reports might consist of: • Number of clicks • Cost per click • Conversions generated • Cost per conversion • Keyword efficiency • Advertisement efficiency • Audience insights • Budget trends • Suggestions for improvement Clear reporting permits you to comprehend how your financial investment is performing and makes sure that your marketing choices are backed by genuine data.