Efficient ad copy is: • Clear and concise • Lined up with consumer intent • Focused on advantages and value • Relevant to the keyword browsed • Structured with strong calls to action • Optimised to stand out versus competitors Great ad copy can improve your Quality Score, a metric used by Google to evaluate how handy and relevant your ads are. Continuous optimisation includes: • Changing bids • Testing brand-new ad variations • Removing low performing keywords • Including new keywords based on search term results • Refining audience targeting • Executing ad extensions • Examining spending plan allowance • Improving Quality Score • Keeping account structure These changes make your campaigns more effective over time. Reports may include: • Number of clicks • Cost per click • Conversions produced • Expense per conversion • Keyword performance • Advertisement performance • Audience insights • Budget patterns • Recommendations for improvement Clear reporting permits you to comprehend how your investment is carrying out and makes sure that your marketing decisions are backed by real data.
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